Procter & Gamble’s reduction in marketing spend hasn’t had a negative impact on the business, with the consumer goods giant’s chief marketing officer, Jon Moeller, saying “almost all” of the … Read More
Procter & Gamble Co. PG -1.19% said its decision to cut more than $100 million in digital marketing spend in the June quarter had little impact on its business, proving … Read More
Most agency executives will agree that the best way to grow advertising budgets with today’s CMOs is to show clear ROI by aligning campaigns with brand strategy, staying focused on … Read More
Making a few simple changes to your digital advertising can pay big dividends for your bottom line. Image credit: IBM, Grammarly, Quickbooks Designing digital ads doesn’t have to be incredibly … Read More
