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Tuesday, May 24, 2022

Month: July 2017

Digital ads

P&G’s multimillion-dollar cut on ‘ineffective’ digital ads hasn’t hindered its growth

Robert P. Stuart July 28, 2017

Procter & Gamble’s reduction in marketing spend hasn’t had a negative impact on the business, with the consumer goods giant’s chief marketing officer, Jon Moeller, saying “almost all” of the … Read More

Digital ads

P&G cuts over $100 million in ‘largely ineffective’ digital ads

Robert P. Stuart July 27, 2017

Procter & Gamble Co. PG -1.19% said its decision to cut more than $100 million in digital marketing spend in the June quarter had little impact on its business, proving … Read More

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Digital ads

Do you measure offline sales from your digital ads?

Robert P. Stuart July 25, 2017

Most agency executives will agree that the best way to grow advertising budgets with today’s CMOs is to show clear ROI by aligning campaigns with brand strategy, staying focused on … Read More

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Digital ads

These simple changes to your digital ads can improve sales right now

Robert P. Stuart July 21, 2017

Making a few simple changes to your digital advertising can pay big dividends for your bottom line. Image credit: IBM, Grammarly, Quickbooks Designing digital ads doesn’t have to be incredibly … Read More

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