A survey of digital ad buyers in the United States reveals which types of ads are likely to be the most annoying to consumers. Research firm eMarketer commissioned Bizrate Insights … Read More
Search ads, followed closely by weekly marketing emails, are the most effective methods of influencing consumer purchasing decisions, according to a recent survey from both sides of the Atlantic. For … Read More
Creative management platforms, or CMPs, are an incredible asset to marketing campaigns, and they’re shaking up the ways digital ads are produced. Tasks that once seemed difficult become much simpler … Read More
Google has planted another user data privacy flag in the ground. Today, the tech giant released a proposal for industry standards regarding the controls users should have over their data … Read More
