5 Best Website Builders for Small Business in 2022

Image source: Getty Images

When building a website for your business, the right site builder can make all the difference. From ease of use to functionality and affordability, these are our top picks for the best website builders.

Building a website is more than just putting together a few pages – you need the right software to make it easier and to make sure it’s built solid enough on the backend to go live. With so many software options to buy, you want to focus on the best for creating a website.

Are you a tech savvy or do you prefer a streamlined dashboard? How important is control over personalization? What are even your biggest goals for your site?

Different site builders will provide different levels of support and areas of expertise. While they all do the basics pretty well, you’ll need to look at the different features to choose a builder that best suits your needs.

It’s important to consider things like functionality, price, customer support, etc., when it comes to narrowing down your final choices and making the ultimate builder decision.

Here are our top picks for the best website builders for small businesses:

  • Wix
  • square space
  • WordPress
  • Kentico

What to consider when choosing a website builder

Remember: you’re not just building a website; you are also building a brand. Almost all systems offer the basics, but to create a well-designed website, you need to consider some key factors.

1. Usability

Creating and maintaining a website on the backend should be as easy as viewing its published pages is for visitors. Often the coding can be too complicated and the dashboards too confusing.

Whether you’re building a site for an accounting firm or a restaurant, you need it to be intuitive and user-friendly with a nearly flat learning curve.

2. Personalization

Content management systems, for the most part, are very organized and easy to customize. Since you are building for brand cohesion, you need your site builder to allow for design customization.

All of this customization should also be foolproof on the backend, so that design changes don’t disrupt your site’s functionality.

3. Integrations

Site builder software should integrate easily with other apps and tools. Not only do integrations increase the functionality of your site, but they ensure that your site builder works well with your other systems already in place.

The Five Best Website Builders for Small Businesses

We’ve covered crucial qualities such as ease of use and the ability to integrate with other software solutions or apps (and builders) that allow you to customize your site to match your brand as much as needed. . But there are plenty of other top features that make it into our top five picks.

There is a delicate balance between control and ease of use, as well as a delicate balance between not being overwhelming while still having access to all the features you want to find in these site builders.

Functionality must meet usability. Keeping in mind the considerations mentioned above and the other features discussed that are essential to running your website, here are our top five options for website builders to consider.

1. Wix

Wix is ​​user-friendly and scalable, making it a favorite with small business owners. Updates are handled internally and do not disrupt the site construction flow.

It has a clean and intuitive dashboard and a drag-and-drop builder that simplifies site creation while allowing extensive aesthetic customization.

When it comes to building, you have two options: With the first, you can answer a few questions about your needs and let Wix build the site for you while allowing you to make adjustments.

Or you can design and create pages in blank templates using the drag and drop tool. If you have a logo, you can upload it and Wix will create a theme around it.

The Wix Site Colors Toolbar Picker, with black, white, and pink palettes.

Wix’s design system allows you to select colors from your brand’s color palette. Image source: author

The price is reasonable too. Wix has a long-term free plan, but if you want a professional site, you’ll need to upgrade to a premium plan.

Paid business options (including a domain name) start at just $13 per month with an annual subscription.

Read the full The Ascent Wix Reviews

2.Weebley

Weebly is another easy to use and affordable solution. With multiple e-commerce features and capabilities, Weebly is excellent for multipurpose needs or streamlined sites. It also offers a wide range of free templates, all of which are easy to customize.

A screenshot of the Weebly theme options, one showing a muted photo on a tilted tablet and the other an illustration resembling overlaid notes in gray, teal, and purple.

Weebly themes are easy to customize with both free and paid templates. Image source: author

Weebly also uses drag-and-drop tools to make pages easy to build. You can find navigation toolbars and design options right on the dashboard.

Since Weebly handles the functionality of your website, there’s no chance of “breaking” anything. The worst you can do is design something wrong and have to redesign it.

Because it’s self-hosted, Weebly’s security and page load speeds are improved. There is also a long-term free plan, while the cheapest paid plan is $6 per month when billed annually.

Read the full The Ascent Weebly Reviews

3. Square space

If you want to create a sleek small business site, Squarespace is the platform for you. It includes easy to customize and easy to customize free website templates. Squarespace is an attractive option for creatives, artists, and portfolio builders.

There is a whole library of themes available, which can be sorted and browsed by industry or popularity.

The library of Squarespace themes sorted by popular designs on the toolbar on the left, with a portrait and a landscape collage on the right.

Squarespace themes are elegantly designed. Image source: author

Squarespace is a very simple tool to use, forgoing apps for a more targeted approach. Although a few select extensions are available, they are optional and are not immediately integrated into the design tools, which avoids the clutter.

Squarespace’s blogging capabilities use SEO tools to build brand awareness. Other features included are free domain hosting, multi-user permissions, stock images from Unsplash and Getty, and multiple blogs. Squarespace pricing starts at $12 per month for an annual subscription.

Read the full The Ascent Square Space Review

4.Wordpress

WordPress is a well-known free website builder with years of operating experience behind it. It’s open-source, so it lacks mainstream support, but instead offers a huge community of developers and resources, and an ever-growing number of apps and integrations.

While it started as a tool for bloggers, it has evolved tremendously to be able to create any website. You can create entire web pages, publish content, provide access to multiple users (with varying permissions), edit and modify themes, fine-tune SEO, and much more.

Although you have to install it, WordPress is overall pretty user-friendly, especially when it comes to maintenance. You can design your website using several ready-to-use templates and you have access to several step-by-step guides for setup.

The WordPress plugin library, with apps for editing and troubleshooting.

WordPress offers over 50,000 plugins that you can install to enhance your site’s capabilities. Image source: author

Since WordPress is open-source, it’s always free to use, with no paid plans or contracts to sign. With the ability to build just about any site you need, WordPress is a great choice for everyone from beginners to those looking for the ability to scale.

Read the full The Ascent WordPress Review

5. Kentico

Kentico is known for being exceptionally adaptable, with user-friendly dashboards and tools. There is minimal coding required to create custom pages. It has many useful features, such as multiple user permissions, integrations with Google, customer response apps, and more.

It’s also super customizable, thanks to editing toolbars that offer options for uploading media, customizing fonts, changing color schemes, manipulating borders, and more, but all within a manageable skill set. . What’s especially great about Kentico is that it can adjust to your comfort level.

It can be simple and easy for a basic build, or you can add apps and customizations for more complex designs.

Widgets can be selected and integrated as needed, and are quite easy to install even for non-developers. It’s designed to be efficient, letting you intelligently recycle old content with relinking and cloning capabilities, so you don’t have to rebuild and rewrite.

Kentico's homepage, with rows of tools represented by icons.

Kentico’s main dashboard is intuitive and customizable. Image source: author

After your free trial, Kentico is a bit pricey, costing $7,999 per year. Still, its standard and optional features, customer support, and security are all worth it for a small business with the budget for it.

Read the full The Ascent Reviews Kentico

Building Websites Can Be Intuitive for Small Businesses

With a variety of website builders on the market, small businesses have almost too much to choose from. You can narrow down the options considering ease of use, functionality, integration, and affordability.

Whether you’re looking for a drag-and-drop builder (Wix or Weebly), a streamlined design (Squarespace), a free, full-featured system (WordPress), or enhanced adaptability (Kentico), there’s a system for every business need.