When looking to create a website for your online business, there are several options. If you know how to program and code, you can design it from scratch. However, if you are not a programmer, you can hire someone to create the website for you. In addition to coding, you can save yourself the stress by using a drag-and-drop website builder. These website builders let you be creative and independent, using a drag-and-drop editor to grow your website.
You use a content block and a custom template that you drag to match the content you want. However, drag and drop website builders also have their downsides. This article discusses the main pros and cons of drag and drop website builders. Hope this helps you decide if they are the best option.
Benefits of Drag and Drop Website Builders
1. No coding experience required
One of the benefits of drag-and-drop website builders is that they don’t require coding skills to use. You can drag and drop the elements you like to build a website. There are also several custom templates you can work with. You can modify the templates according to your needs. You can control how your website looks and how you want it to work.
2. Relatively cheap
When creating a website, it is very economical to use a drag and drop website builder. You don’t have to pay a programmer or a designer. Depending on the plan and platform, you won’t spend up to $20 and probably $10 every thirty days. Drag and drop website builders paved the way for small business owners to own a website.
3. E-commerce functionality
Drag and drop website builders like Shoplazza, Shopify, Wix, etc., allow e-commerce store owners to sell directly on their websites. They also allow integration of third-party apps and more advanced features such as dropshipping, local delivery, and several others.
Due to how drag and drop website builders already have features out of the box, creating a website takes little time. In addition, no special skills are required. So you won’t have to start taking a course on building your website. It’s quite simple.
Disadvantages of Drag and Drop Website Builders
Despite the many benefits of drag-and-drop website builders, there are a few setbacks to keep in mind. They include the following:
1. Prone to Hacking
One of the major drawbacks of using website builders is that the website is vulnerable to hacking. When the programmers create your website, you are assured that your site is secure. Although website builders promise security, if you don’t check, your site’s security can easily be compromised.
2. Lack of originality
Even though drag and drop website builders offer various templates and functions, different business owners can use the same templates, which will make the websites look similar. This can confuse visitors.
3. Limited mobile experience
Coding is essential for the mobile display and functionality of your website. Mobile functionality is necessary, with 50% of internet searches coming from mobile devices. Drag and drop website builders will not add this functionality to your website.
4. Lack of SEO integration
Your website needs to be search engine optimized to convert traffic into organic customers. And most website builders suck at SEO. Although they allow you to edit the title, description, alt text, etc., it’s still not enough for people who want in-depth features.
Drag and drop website builders make it easy to own a website without coding skills. It’s beginner-friendly, but limited for veterans.
If you’re considering building a website for your business, review the pros and cons outlined above to find out if it’s right for you.
(Contributed by Ayotomiwa Omotosho & Hermes Fang)