Digital ads increase in January-March

NEW DELHI: Digital ads grew more than 2.3x year-over-year in the January-March quarter, according to a report from Tam AdEx. During the quarter, the services sector accounted for 46% of advertising insertions, followed by education with a share of 12%.

The software category was at the top during the period, compared to the corresponding quarter of the previous year. Building, industrial & land materials and equipment, and personal accessories are the newcomers to the top 10 announcements by sector.

AdEx is the Advertising Information Systems (AIS) division of TAM Media Research.

Visymo.com climbed to fourth place, a significant jump from its position last year, followed by Ola Cars which was ranked number one among exclusive advertisers and brands in the January-March period compared to the same period the previous year.

In terms of advertising, Rediff.com also remained the top publisher that year, excluding YouTube. Last quarter, the most popular way to deliver ads across digital platforms was ad network, which accounted for 59% of all ad insertions, followed by programmatic advertising, which held a 24% share.

On digital, HTML5 advertising received the most insertions (45%), followed by banner ads with 32%. In January-March, video came third with a 22% share. Grammarly Keyboard was the most popular digital brand during the reporting period, followed by Amazon.in.

In terms of percentage growth, e-commerce, the financial services category grew the most, at around eight times, among the top 10, according to the report.

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