DoJ will soon sue Google over uncompetitive digital ads

The US Department of Justice is set to sue Google for abusing its dominant position in the digital advertising market.

By Bloomberg, the lawsuit could be filed no later than September. The DoJ previously sued Google for its dominance in the search engine market and its alleged efforts to thwart competition in 2020. As it stands, the 2020 lawsuit is still on the anvil.

The new antitrust lawsuit accentuates the U.S. Online Choice and Innovation Act that prohibits large companies from performing certain practices, including giving preference to their own products, wrongfully restricting the availability of competing products from a another company or to apply super-competitive conditions of service between users in the same situation.

“Our ad technologies help websites and apps fund their content and enable small businesses to reach customers around the world,” a Google spokesperson said in a statement. MarketWatch.

“The enormous competition in online advertising has made online advertisements more relevant, reduced advertising technology costs, and expanded options for publishers and advertisers.”

Earlier this month, European Commission antitrust authorities spear a survey of Play Store billing guidelines. The investigation focuses on Google’s high developer fees as well as its refusal to allow alternative billing systems to collect payments.

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