Grocery Roundup: Kroger Boosts Digital Ads

As food prices continue to rise at an alarming rate, grocers are being forced to choose between absorbing the cost, seeing their already tight margins become even thinner, and passing the cost on to consumers, discouraging purchases and potentially losing out. client. As such, it becomes even more important for grocers to find ways to offset costs and generate additional revenue.

In this context, the grocery giant Kroger Co., the parent company of not only Kroger but also Ralphs, Food 4 Less and Fred Meyer, among others, is focusing on its marketing offerings. The company announced Monday (March 28) that it is expanding advertiser access through its retail media business, Kroger Precision Marketing, enabling greater e-commerce ad placement capabilities.

“Our data science creates an easier shopping experience, while enabling shoppers to discover new products. This new feature makes it easier for brands to influence the millions of daily product searches made on Kroger sites,” Michael Schuh, vice president of product strategy and innovation at Kroger Precision Marketing, said in a statement. “With shopping routines disrupted, it’s more important than ever for us to help brands be seen in the digital aisle.”

According to data from the PYMNTS Decoding Customer Affinity: The Customer Loyalty to Merchants Survey 2022, conducted in collaboration with Toshiba Global Business Solutions.

Get the full report: Decoding Consumer Affinity: The 2022 Merchant Customer Loyalty Survey

The study, which is based on the results of a late fall survey of a balanced panel of more than 2,000 US consumers, also found that 23% of shoppers say the ability to Buying online would strengthen their loyalty to grocery stores.

The fresh market strengthens loyalty capacities

Meanwhile, given the threat inflation poses to shopper loyalty, grocers are also looking at what they can do to boost sales and entice shoppers through their doors.

On Thursday, March 31, The Fresh Market, a supermarket chain with 159 stores in 22 U.S. states, announced a partnership with Inmar Intelligence to use the data platform company’s technology to drive engagement and improve targeting. .

“We are excited to launch our Ultimate Loyalty Experience with the help of a technology partner such as Inmar Intelligence,” said Kevin Miller, Chief Marketing Officer at The Fresh Market. “Buyers have more choice than ever in today’s marketplace and with Inmar’s technology, we will be able to deliver a more personalized and impactful experience to our customers.”

Research from the Decoding Consumer Affinity Study finds that 42% of grocery shoppers say loyalty programs with rewards they like would improve their loyalty to their grocery stores. However, only 5% cite loyalty programs as the most influential factor when selecting a merchant to buy from.

Additionally, data from the PYMNTS What Consumers Expect From Their Grocery Shopping Experience study, conducted in collaboration with ACI in the worldreveal that 53% of consumers are members of a grocery store loyalty program, and 61% of members report spending more at grocery stores that have loyalty programs.

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Yami raises $50 million in Series B

Online food marketplaces that focus on specific cultures and ethnicities are growing rapidly, and venture capitalists are pouring in by the millions.

Wednesday (March 30), Yamia Los Angeles-based direct-to-consumer marketplace for Asian food and other items, announced that it raised $50 million in its Series B funding round. The news comes about a month after online grocer Weee, which specializes in delivering ethnically diverse groceries, announced it had raised $425 million in its Series E funding round in late February.

Read more: Weee Raises $425M in Series E Funding Round as Investors Seek Online Grocery Differentiation

“During my stay as an international student living in the Midwest, I encountered difficulties in finding and buying my favorite Asian products”, Alex Zhou, founder and CEO of Yami, said in a statement. “Now, with the number of people who identify as Asian in the United States nearly tripling over the past three decades, we aim to be the #1 resource for those customers along with all Americans.”

Everli Announces $24 Million Series C Addition

Everli, a Milan-based Instacart-style grocery aggregator that operates in 135 cities across Europe, on Thursday announced a €22 million ($24.3 million) addition to its cycle of Series C funding from Italian venture capital firm United Ventures. A year ago, in March 2021, the company announced its first $100 million Series C funding round.

Related News: Instacart Of Europe Expands ‘Everywhere, Anywhere’ Service To Global Markets

“Everli has successfully expanded internationally in recent months, making great strides in securing international partnerships with retailers that will help us grow even faster,” said Everli CEO Fedrico Sargenti. , in a press release. “We are very pleased to have United Ventures on board to further accelerate these opportunities.”

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NEW PYMNTS DATA: WHY PATIENT PORTALS ARE BECOME TABLE TOPS FOR CONSUMERS

On: Patient portals have become a must-have for providers, so much so that 61% of patients interested in using the tools say they would choose a provider that offers one. For Accessing Healthcare: Easing Digital Frictions In The Patient Journey, a collaboration between PYMNTS and Experian Health, PYMNTS surveyed 2,333 consumers to learn how healthcare providers can ease digital pain points to improve care and satisfaction. patients.