How U.S. retail chain Walgreens leverages electric vehicle charging stations for digital ads
By Rajiv Raghunath | February 25, 2022
Electric vehicle charging company Volta plans to to install1,000 DC fast charging stations at over 500 Walgreens electrical outlets all over the United States, which will also serve as an innovative digital advertising opportunity, allowing brands to reach shoppers seconds before they walk into a store to make a purchase.
Volta Inc.a pioneer in commerce and people-centric electric vehicle charging, announced the expansion of its collaboration with Walgreens to target the installation of 1,000 DC (direct current) fast-charging stations in more than 500 Walgreens across the United States.
Volta provides seamless, universal and reliable electric vehicle charging – focused on consumer behavior – where people live, shop, work and play. With unique charging stations that connect miles clean to commerce, Volta’s smart grid is one of the most widely used in the United States. Volta started working with Walgreens in 2019 and currently has kiosks in 49 of its stores.
“As we expand our DC Fast charging presence across the country, Walgreens is an ideal partner for faster forms of Volta charging given the average time a Walgreens shopper typically spends in-store,” said Scott Mercer, founder and CEO of Volta. “Volta’s smart charging network is built around understanding and anticipating consumer behavior. The next phase of our work with Walgreens will provide people with fast, convenient, and meaningful charging that’s tailored to their shopping experience. purchase while bringing us one step closer to a clean energy future.”
With high-impact, large-format digital screens, Volta stations also double as an innovative digital outdoor advertising opportunity, allowing brands to reach shoppers seconds before they walk into a store to make a purchase. – simultaneously generating measurable business results and environmental impact. This unique feature will be exploited by Walgreens Advertising Group.
“Walgreens is committed to providing customers with new and different digital experiences and convenient solutions that help them lead healthier lives,” said Luke Kigel, vice president of Walgreens Integrated Media and head of Walgreens Advertising Group. . “Volta’s electric chargers enable Walgreens to provide customers with unique advertising and convenience experiences with eye-catching displays and fast, convenient charging to match their behavior, while helping to build healthier communities by reducing vehicle emissions.
This agreement reinforces Volta’s DC fast charging expansion strategy and Walgreens’ support for initiatives that reduce emissions and make the planet healthier for communities around the world.