The good the bad and the ugly

Patrick Dillon, CEO and Founder of WISE Digital Partners

If you are a business owner, you can turn to popular platforms such as Wix, Squarespace or even a WordPress theme or template to build your website in-house rather than hiring someone to develop it. one from scratch.

After all, it looks like you would save money by not hiring a developer. And these website builders look easy to use. In fact, it looks like you would have an attractive website in no time.

But as tempting as these platforms may be, they have inherent flaws that often lead to struggles or even complete failures.

The problem with fast website builders

Website building platforms such as Wix and square space simplify website design. Using these tools, anyone can create a basic website by selecting various templates, entering information, and clicking publish.

It’s not that difficult. But that comes with a host of problems.

They are quite limited

You might think that a Quick Website Builder is a great solution if all you need is a simple website with a homepage, contact page, and a few product pages. But what happens when you decide you need more features? This is where the limitations of a website builder start to cause problems for a business.

Suddenly, you find yourself restricted by limited templates and the inability to customize your website to suit your goals. It’s a dead end that quickly negates any benefits you saw at the start.

You’re not getting good SEO

Website builders also often lag behind their competitors when it comes to SEO Feature. A seasoned SEO expert may not be able to do everything they could and should do with the template and tools available. As a result, customers may have difficulty finding you online and you may get fewer leads. And that’s not good for business.

You get bad analytics

There’s a lack of good analytics tools with website builders like Wix and Squarespace, which makes it difficult to get the data you need to make smart business decisions.

WordPress May Be Popular, But It Has Problems Too

WordPress presents itself as a complete solution for business websites. While it’s true that the platform offers a lot more functionality than Wix or Squarespace, it also creates risk and can lead to frustration. Here’s where it can cause your business to fail:

Plugins create instability

WordPress plugins are meant to enhance and personalize a website, but they are known to cause performance issues. Here’s why:

They require constant updating

They become obsolete and unsupported

They have compatibility issues

Eventually they don’t work properly

Why Themes and Templates Are Not Optimal

WordPress themes and templates, in theory, seem like the way to go. However, they are usually not kept up to date and are so bloated that they slow down your website.

​Selecting the right platform for your website is not only important, but vital for your business

Also, many themes and templates are not mobile optimized (a HUGE mistake as most people use smartphones to find information quickly). And many WordPress templates are not coded with SEO in mind (i.e. header tags are used in weird ways for styling purposes instead of clarifying content structure for search engines and users).

Security issues leave you vulnerable

With over 40% of the world’s websites built on WordPressa WordPress site is a main target of malicious hackers due to its popularity. Plugins and themes from untrusted sources can also make your business website vulnerable.

Additionally, your WordPress login screen may be susceptible to “brute force attackswhere bots enter multiple username and password combinations to gain access. Even if a bot doesn’t find the correct login combination, the attack can slow down or even crash your website.

WordPress is dated

The launch of WordPress in 2003 makes it almost 20 years old now. It was developed before Apple’s first iPhone was introduced, before Google went public, and before YouTube even existed.

WordPress was created when “digital” was in its infancy. Although it has morphed over the years to stay relevant and useful, it is still an older platform. And today is down after years of steady growth.

NEST™ bridges the gap

NEST™ may not be as recognizable as the more well-known tools mentioned, but since its launch in 2019, it has quickly made a name for itself. It is a proprietary website platform and all-in-one digital marketing solution developed and supported by the San Diego-based company. WISE Digital Partners.

WISE developers have worked extensively with WordPress and are familiar with other popular tools like Wix and Squarespace. They are well aware of the shortcomings, so they created NEST™, a solution that solves problems for businesses when using popular but flawed website platforms. Here’s how NEST™ differs from the rest:

It surpasses on many levels

NEST™ websites are FAST and mobile optimized

They are not in a constant state of repair

They are highly secure

Analytics include data pulled from advertising platforms, keyword ranking solutions, and more.

They support various business functions, such as lead tracking, listings, and reviews

There is less development time

NEST™ has clear advantages over WordPress, and businesses also save money as development time is reduced by 60% when a website is built on NEST™.

Leveraging NEST™ allows more time to focus on create real value for a company through SEO strategy, UI/UX design and creating quality content that attracts an audience and generates leads.

A component library provides flexibility

A robust library of modular components (compared to problematic plugins, themes and templates) makes NEST™ very flexible. Therefore, businesses can create a unique look with custom design, copy, and aesthetics.

Final Thoughts

A website should be strongly aligned with business goals and provide an excellent visitor experience. Quickly launching a business website with a limited builder, or using a platform that will only create problems, could be costly in the long run.

Your website should perform well, incorporate a strong digital marketing strategy, and guide visitors when they’re ready to do business with you.

Choosing the right platform for your website is not only important, but vital for your business. With the right platform, you’ll get one step closer to your business goals and be one step ahead of the competition.